# Video Game Industry

Video games have come a long way over the last 30 years, becoming the most profitable and fastest-growing industry in entertainment. An estimated 40% of the world's population now plays video games to some extent, with its popularity even continuing to grow throughout the COVID-19 Pandemic, whereas other industries took a substantial hit.

The market for Video Games is projected to only continue growing as new technologies are adopted and integrated into the medium.

![](https://lh5.googleusercontent.com/CtQ6YPnrRQqnblUq-1tlAlVwHiPyvI75Mge0vx1nafJgdl0WPAJhxD8PBrCfNKcm2Ux5NayipKfA_QSOYo84OEWqpBfFllKtQEtdDtNm3P-udrcJvsMqfqGmW-TapZ6F1m0LD2FKvf4q7VQ)

Video games’ rise to the spotlight also shows in individual user activity, with the average gamer in the USA spending around 7.71 hours a week playing video games.

![](/files/FwL1VLKRSuLAxF6pWDYd)

We are also seeing the medium building up a bigger allocation within an individual’s screen-based leisure time. While right now, movies are neck and neck with video games, and TV still reigning supreme, video games still take up a sizable portion of one’s extra time during the day, with the data expected to only grow in their favor in the coming years.

![](/files/xvJJNz5HlgXR4miBJ4gA)


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